MGT301.....
MGT301 Principles of Marketing
Today Final Term Paper Fall 2012
On 20 Feb 2013
Total Questions: 60
Total Marks: 78
Total MCQs: 54 (Each of 1 Mark)
Total Short Questions: 3 (Each of 3 Mark)
Total Long Questions: 3 (Each of 5 Mark)
Question No. 55
Differentiate between fixed costs and variable costs?
Question No. 56
Difference between Labeling and Packaging?
Question No. 57
What Is Post purchase Behavior? Explain Briefly
Question No. 58
Define Advertising Objectives
Question No. 59
Difference between Sales Promotion Tools and Business Promotion Tools
Question No. 60
Another paper.......
MGT301 Principles of Marketing
Today Final Term Paper Fall 2012
On 20 Feb 2013
Total Questions: 60
Total Marks: 78
Total MCQs: 54 (Each of 1 Mark)
Total Short Questions: 3 (Each of 3 Mark)
Total Long Questions: 3 (Each of 5 Mark)
Question: 55
Explain the various sources from which Internal Data can be collected for developing marketing information.
Question: 56
In personal selling the sales people have to convince the customer to buy the product of brand. In your opinion, what should be ideal behavior of a sale person?
Question: 57
There are certain factors that must be considered while setting the objectives of the advertising budget. Name and briefly explain each.
Question: 58
How is sales promotion different from advertising?
Question: 59
While distributing products, there may arise some conflicts within the distribution channel. Name and define these conflicts.
Question: 60
As a marketer, you have been assigned a task of conducting research before introducing a product. Do you think that this research is beneficial?
Another paper...........
total 86
objective 52 x 1 = 52
short subjective 03 x 03 = 09
long subjective 05 x 05 = 25
objective ke lie iss file se preparation kr lain, jo me attach kr rha hn,
subjective jo mere aye un me se,
1. how uses directive marketing & why?
2. fix cost & variable cost se related tha.
3. E-business , E-marketing, E-commerce ka tha
4. wht is advantage of E-commerce to a seller?
Regards
Ghazala Jabbar
MBA (HR)
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